Real estate listings should be honest, helpful, and clear. They should not be packed with tired phrases that don’t mean anything anymore.
Key Takeaway
Buzzwords don’t sell homes.
Clear, honest descriptions help buyers picture the space—and that’s what actually drives interest.
5 Overused Real Estate Terms That Need a Break
1. Priced to Sell
What else would it be priced at?
If your home is listed, the goal is obviously to sell it.
This line adds no real value. Leave it out.
Better approach: Talk about recent price adjustments, market value, or competitive pricing. These are helpful and show you’ve done your homework.
2. Gleaming Hardwood Floors
Apparently, every home with hardwood has gleaming floors.
We get it. They’re clean and polished.
You can say “well-maintained” or describe the finish instead.
Buyers care more about the type of wood, layout, and condition than whether the floor is shiny enough to eat off of.
3. Show With Confidence
What does this even mean?
Does the showing depend on the agent’s mood that day?
Just say it’s ready to show—simple.
Instead, highlight things like flexible showing times, easy access, or that it’s move-in ready. Anything that builds real trust.
4. Backyard Oasis
Unless there’s a pool, spa, bar, and covered porch… stop calling it an oasis.
A swing set and sandbox don’t qualify. Be real about what’s back there.
Try describing the actual features: mature trees, a large deck, south-facing exposure—things that make the yard desirable as it is.
5. Chef-Inspired Kitchen
This gets tossed around way too much.
If five builders threw up 3,000 homes in one phase, no chef was involved. Save this phrase for homes with custom design and premium appliances.
Focus on function instead. Is there extra counter space? A gas stove? Hidden storage? Those are what real buyers get excited about.
Want to ditch the overused lingo and market your home with real strategy?
Let’s create a listing that actually works. Reach out today.
>> Read more about Vieira Real Estate Associates.
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